Empowering Cassava Chips MSMEs in Jaro Village through Packaging and Label Innovation

Abstract

This community service program aims to strengthen the marketing capacity of cassava chips MSMEs in Jaro Village through packaging innovation, the development of informative product labels, and the establishment of brand identity. The activity employed a participatory and descriptive qualitative approach through counseling, discussions, and technical mentoring conducted on-site. Data were collected using observation, semi-structured interviews, documentation, and reflective evaluation before and after the activity.

The results show increased partner understanding of the strategic role of packaging and labeling in shaping consumer perception and product value. Practical outputs included new stand-up pouch packaging, labels containing key product information, and a simple brand identity to support market recognition. These outputs also encouraged motivation to improve legality and expand marketing channels.

In conclusion, the program effectively enhanced partner readiness to adopt affordable innovations to strengthen competitiveness. It is recommended that future programs provide continuous assistance related to licensing and digital marketing to sustain the program’s impact.